As a web developer, I get asked constantly: "Should I use a website builder like Wix, or should I code a custom site?" The answer depends on the project. Let me break it down for you.
When to Use Wix (Website Builder)
1. Small Business Sites
For a local restaurant, dental practice, or law firm→Wix is perfect. You don't need custom code for a 5-page brochure site.
2. Tight Budget
If the client has $2,000 instead of $10,000, Wix delivers a professional site they can maintain themselves.
3. Client Wants Control
Some clients want to edit their own site without calling you. Wix's editor is intuitive for non-techies.
4. Quick Launch Needed
Need a site in 2 days? Wix ADI can build it in 10 minutes. Custom code takes 2-4 weeks.
When to Use Custom Code (WordPress/Hand-Coded)
1. Complex Functionality
Membership sites, multi-vendor marketplaces, custom APIs→these need custom development.
2. High-Traffic Sites
If you're expecting 100,000+ monthly visitors, you need custom optimization and proper hosting (like WP Engine).
3. Unique Design Requirements
Builders limit you to their templates. Custom code gives you pixel-perfect control.
4. SEO is Critical
While Wix SEO has improved, WordPress with Yoast or RankMath still offers superior SEO control.
My Rule of Thumb
Use Wix if: Simple site, small budget, client-managed, quick launch.
Use Custom Code/WordPress if: Complex features, high traffic, unique design, maximum SEO.